How to Best Engage Customers and Nurture the Growth of Your Brand

The issue of brand building is always a grey area for most people. Branding involves getting word out there about your business and what it stands for. Most people confuse it with marketing or sales. With branding, you want to first educate and then inform.

The marketing and sales will come later. The difference is, with branding, you are looking at a long term solution. People will be able to love and admire your brand and the message it stands for. This way, it will be easier to convert them to buying customers.

Some of the ways to engage them include:

3 Essential Features your WordPress Theme should have

Born out of a desire for an elegant and a well-structured website publishing system, WordPress was launched in 2003 by Matt Mullenweg and Mike Little. Since then,  its growth has been nothing short of exponential. According to WordPress.com, WordPress is being used by around 30.2% of all websites.

4 Ways to Increase Conversion Rates on Your Email Marketing Campaigns

Email marketing enjoys a very high return on investment due to its very low cost per message sent. The fact that you can literally send millions out at a relatively low cost and the ease of automating it and customizing it makes it one of the most cost-efficient marketing methods out there. However, it can be easy to ruin your conversions by making a few minor mistakes. Here are 4 ways to increase conversion rates on your email marketing campaigns.

6 Tips To Speed-Up Your WordPress Performance

Site performance is a crucial factor today. People are ready to abandon a website if it doesn’t load within a few seconds.

Low website speed means less traffic, high bounce rate, and low conversion. Speed is essential not just for the user retention, but also for the health of SEO.

If you are wondering what are different ways to speed-up the performance of your website, then this post is for you:

7 Sure-Shot Tips To Make your WordPress Blog Popular

When it comes to blogging and business, one of the most powerful platforms on the Web these days is WordPress. People everywhere are in awe of this amazing site that allows you to create and start your own blogs every day. Whether you create a self-hosted one with your own server or you do it with the free options, it is certainly all worth it. However, many bloggers are not up to the task of blogging regularly and give up just after sometime. The reason behind that is the zero popularity that their blogs get for the first few months. They aren’t necessarily satisfied with the response.