This is a guest post written by Chris Walker, an avid blogger, advertising copywriter, and Internet observer. Also See How To Become a guest author on BlogTipsNTricks.
Yeah, that's right, I said it-F SEO. As in, FORGET SEO. I know this might seem like heresy to generations of online marketers, bloggers, online publishers, and digital entrepreneurs. Who can blame them for having their brains stuck on the past? What's not to like about researching low competition/high volume keywords, making garbage pages based on these keywords, posting them up on low quality pages, spinning a gazillion keyword-coded articles and using bots to submit them to thousands of low-quality sites? In other words, what's not to like about the old model of “low effort/high reward”? The answer is, I'm sorry to say to the huge number of webmasters who miss the old “easy” days of Google, PLENTY.
For far too long, the actual Internet user has been the unlucky victim caught in the crossfire between “online businessmen” looking to make a quick buck and unafraid of cutting as many corners as possible to make money and the harsh, relentless, and unforgiving hammer of Google. There are way too many web publishers behind low quality sites out there and it seems that they are caught in never ending arms race with Google as to how many low quality digital crap they can churn out before Google catches up to them and sends them back to the basement. Sadly, these guys get caught, they make a new network and the same sad cycle starts again. Rinse and repeat.
The Day of SEO Judgment is Here and guess who's Guilty?Well, it looks like the Day of Judgment has finally come in the form of a … Penguin. And it has many veterans of the “Let's Pimp Google” wars shaking in their digital boots. Locked in a fatal combination with content-sensitive Panda, link-sensitive Penguin has dragged many previously quality-resistant crap sites down to the pits of Google's bowels where they belong. All of a sudden, so many web developers caught the Old Time Religion of putting the customer first. But that's where they should have been in the first place.
Forget content is king. Definitely forget about traffic being king. No, in the age of Facebook, Twitter, and a highly mobile Internet consumer space-it's all about the User being King. Sadly, for far too long webpage developers have been treating their users like cops on Rodney King. No royal treatment there.
Rediscovering your site's CustomerThe first step to post-Penguin recovery is to forget SEO and focus solely on your visitors. Figure out who they are demographically.
- What are they looking for?
- How do they want to be treated?
- What do they like about your site?
- What do they hate?
This guest post was written by Chris Walker, an avid blogger, advertising copywriter, and Internet observer. Follow him on Twitter @MceDotCom
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- What are You looking for?
- How do You want to be treated?
- What do You like about our site?
- What do You hate?